Portfolio
Here are some projects I’ve worked on as a graphic designer for the Salish Lodge & Spa:
Adobe Illustrator & Photoshop Projects
Sparkling Wine Labels
This project is for a pair of labels – a Brut and a Rose. This project has been the biggest learning process for me yet. I worked in Photoshop for hours manipulating an image to look like a watercolor-like illustration. These labels have the appropriate technical information, as well as incorporating the branding of the winery we are partnering with. Currently we are starting to work with the labelers who will be printing the label.
Still Rose Label
The Rose Wine Label project has been such a wonderful learning experience! The Lodge has a line of their own branded wines and bubbly, such as a Red Blend, Chardonnay, Brut, and Brut Rose. The newest addition to this lineup is a still Rose. The labels for the other branded bottles have a similar look to them, and this new label needed to match. I started with the file for the Red Blend label, and got to work editing elements. The first snag I ran into is that the text on the label was no longer editable. The workaround was to reach out to the manufacturer of the Brut Rose label for the native file. I took the Rose from the bubbly file and placed it on the label so that the distressed look matched. The pink tint from the Brut Rose for the background of the label was added so it matched. I photoshopped the image of the Falls out, per the boss’s request, and added ‘since 1916’ too. For the back of the label I spoke with a representative at the winery about the technical elements required for labeling wines such as %ABV, the grape varietals, and region of origin. The gift shop provided a fresh barcode. The winery’s logo was included on the front. This project was well worth it for the experience such as collaborating with management for the desired aesthetic and the graphic designer at the label printer. I gained experience in Adobe Illustrator and learned how to combine elements from inherited files to make something fresh that coordinates with branding guidelines and current stock. I’m pleased that this turned out well!
Adobe InDesign Experience
I created these menus as a new style for the lodge to freshen things up, corresponding with the current renovation.
Here are some links to additional menus I work on:
Compendium
The Compendium for the Salish Lodge was a longer project that involved collaboration with others and attention to detail. It is 18 pages long and contains a variety of information for guests staying at the Lodge. I created this document from scratch. It has been completed, printed, and there is a copy in each guest room at the Lodge.
Catering Menu
The Catering menus is another lengthy document I update regularly. This requires a lot of attention to detail because of the dietary notations, different text styles and formatting, and pictures. I did not create this document from scratch, but I have edited it extensively over the course of three revisions. I work closely with the Sales manager to make sure everything is correct.
Meeting Spaces Floorplans
These pages I edited extensively to show the new floorplans with the remodel. I used InDesign and Illustrator for this project.
Other InDesign Menus
Canva Projects
Marketing flyers and advertisements
Specialty Menus
Here’s some coordinating menus I created to promote a special Lodge-branded whisky. I used branding colors and fonts to fuse the timeless style of the Lodge with the classic Maker’s Mark brand.
Honey Month
September is Honey & Bourbon month so I created these assets for the specials.
Specialty menus for holidays
Dry January
Sometimes the design I come up with needs to be changed. I made the blue wintery menu on the right as the Dry January cocktail menu, but it wasn’t as on brand as desired. I remade it in the usual style, but I liked the wintery one so much I have to include it here in my portfolio.
Other Assets
Additional Adobe Illustrator Projects
The Restaurant Logo and The Terrace Bar Logo
I created these logo to match the other outlet logos at the Lodge.
Kids Menus
Kid’s menus are fun to do because of the blending of bright color elements and areas to be colored.
Additional Menu Work
A large part of the work that I do for the Lodge is menu edits. I don’t include images of this work because I didn’t create those menus, I only edit them. This part of the job isn’t creative, but it requires attention to detail and consistency. One of the biggest challenges is the seasonal menu change. There are several different venues each with their own main menu. Additionally there are two vegan menus, two kid’s menus, and a dessert menu, as well as a menu for room service and an exclusive 268 menu for in house guests. I’ve worked on the Fire Pit menu, the After Hours Menu and the Spa Beverage menu as well.
The main Libations menu has been a project I’ve stepped up to with the goal of creating a resource for both guests and servers to feature all the wines and liquors in one place. The Lodge has an extensive wine selection, and I overhauled the wine section for consistency with how the wines are listed, including vintage and region. I made room for additions to the extensive Whiskey & Bourbon list. I also added pages to list all of the other liquors available. Additionally, I made a Last Call bottle list menu. This requires a lot of attention to detail with how the wine is listed. For example a French wine might have a special accent on one of the letters. I also have to be sure each wine has the varietal and region, and this information is not always given to me. I’ve gotten very good at looking up a bottle of wine to see where it was made or what varietal it is. After all this time working around wine, I still come across varietals I’ve never heard of!